TOAST Magazine

Style & Stories

Meeting the founders of independent shops around the world. Sharing key pieces from our latest collections and the concepts behind them.
Anatomy of a Garment | Annie Trousers

Behind the design of a core piece in our Foundations collection.

7 days ago
Community Threads | London Shoreditch

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.

22 days ago
A TOAST Pop-Up at Nid Tokyo

Looking back on our week-long event at the Japanese concept store.

1 month ago
Community Threads | Oxford

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection. 

3 months ago
Community Threads | Islington

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.  

4 months ago
Community Threads | Kilver Court

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.

6 months ago
A Shared Table | Our Spring Summer 2026 Collection

This season, we consider the art of a good meal and the traditions and daily rituals that help ground and connect us.

6 months ago
Anatomy of a Garment | Cotton Linen Easy Sweater

Celebrating a core piece in our Foundations collection.

6 months ago
Every Piece Tells a Story

Members of our community share their experiences with TOAST Circle and passing on previously loved pieces.

6 months ago
Community Threads | London Notting Hill

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.

8 months ago
Community Threads | San Francisco

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.

9 months ago
The Joy of Joining In

The Gentlewoman and TOAST hosted a panel discussion in New York.

9 months ago
Community Threads | Nolita

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.

10 months ago
A Quiet Revival

Jen Jones on over 40 years of preserving the craft and culture of Welsh textiles.  

11 months ago
Worn With Intention

To celebrate our Foundations collection, we photographed friends in the pieces they return to most.  

11 months ago
Community Threads | Marlow

The creative individuals from our shop teams and the ways they thoughtfully style new pieces from our collection.

11 months ago
Anatomy of a Garment | The Arlo

A pillar of our Foundations collection, the Arlo jacket is an exploration of form, function and feel.  

1 year ago
Threads of Change | Building Futures with READ

How our charity partner is supporting marginalised young women in Tamil Nadu, India.

1 year ago
Objects of Significance | Charlotte Molesworth

The gardener and artist on five precious objects and the meaning behind them.  

1 year ago
A Look Back | Our Event at the London Sketch Club

An afternoon of quiet observation and instinctive creativity with artist Kuda Mushangi.   

1 year ago
Community Threads | Cheltenham

The creative individuals that make up our TOAST shop teams and the ways in which they thoughtfully style new pieces from our collection.

1 year ago
The Curious Mind | Our Autumn Winter 2025 Collection

Through our new collection we explore the quiet pursuit of study as an expression of curiosity and imagination.   

1 year ago
The Shopkeeper | Meet the Founder

Ian Johnstone on curating with care in Norwich.

1 year ago
Ancestral Frequencies

Zakia Sewell on unravelling British folk culture and the alchemy of storytelling.

1 year ago